hey hey hey!

I’m Nōd McFall, an art director-designer based in NYC, currently workin’ the ad mines as a freelancer.





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asian american federation!

Being asked “where are you really from” is yet another way the AAPI community can be made to feel othered by people in their own hometown. 

In response, we flipped the question around, and created a travel poster inspired series, “I’m REALLY From” to instead, champion belonging. We interviewed 10 Asian Americans from NYC and other cities around the United States and paired them each with an illustrator to depict the cities they grew up in with the vibrancy, color and joy they deserve.

Each poster is filled to the brim with details our interviewees shared about their hometowns, memories, family traditions, and elements they associate with home.
Awarded a Yellow Pencil at D&AD 2022 and a Gold Pencil at The One Show 2022


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Eva Chen is a Taiwanese-American children’s book author and Head of Fashion Partnerships at Instagram whose life and times in Manhattan have earned the adoration millions around the globe.

She’s really from New York City.

Illustrated by

Sophie Diao

On Instagram, we dove deeper into the stories of our subjects, their perspective on the question “where are you really from?”, and the details that can be found in their posters that were taken from their lived experiences.


After every Instagram In-Feed post, we concurrently uploaded Instagram Stories detailing the items and locales that make home home for our interviewees.





Noel Quintana is a Filipino-American New Yorker who has shown resilience and joy even after surviving a racially-charged hate crime at the onset of the COVID-19 epidemic.

He’s really from New York City.

Illustrated BY

Lydia Ortiz


Instagram In-Feed Carousel


Instagram Story





Apolo Ohno is a decorated former Olympic Speed Skater and Japanese-American who grew up under the loving guidance of his father.

He’s really from Seattle.

Illustrated by

Bianca Austria
 

Instagram Carousel


Instagram Story





Christina Mui was born and raised in New York City and growing up at several intersections of identity while being heavily involved in volunteering in Chinatown.

She’s really from New York City.

Illustrated by

Deborah Lee


Instagram Carousel


Instagram Story






Shayn Prapaisilp is a representative of his city through and through. His love for its cuisine and Cardinals baseball runs through every fiber of his being.

He’s really from St. Louis.

Illustrated by

Lisk Feng


Instagram In-Feed Post


Instagram Story






Suki Terada Ports grew up after the Second World War and has seen and has been a part of many changes of her home. 

She’s really from New York City.

Illustrated by

Kezia Gabriella


Instagram In-Feed Post


Instagram Story






Kevin Kwan is the author of the worldwide acclaimed novel Crazy Rich Asians. Though he was born in Singapore, his roots grow deep in Texas soil.

He’s really from Houston.

Illustrated by

Jiaqi Wang


Instagram In-Feed Carousel


Instagram Story




Created PRO-BONO with a special group of FOLX at droga5 

Angela Li, Rik Mistry, Karen Short, Caroline Fahey, Cliff Lewis, Mariel Milner, Cherish Lee, Sarah Khan, Lauren Williams, Abe Nowels, Kenisha Rullan, Albie Eloy, Paul McGuyver, Rachel Scarpelli, my copywriting partner Gabriel Sehringer and more! 

To see the rest of the poster series or to buy your own and contribute against Hope Against Hate, visit aafederation.org

Featured On

It’s Nice That
Communication Arts
AdWeek
Creative Review
Yahoo! News

send noods!

We gave people the chance to send some much-needed comfort and affection to the people they care about the most, in the cheesiest way possible—by sending noods (not nudes).

The huge integrated campaign centered on a website where people could send noods (free Kraft Macaroni and Cheese) to someone they love.


Social + Dating app ads


GIPHYs



Created at Mischief with 

Travis Myers, Nina Hang, Bianca Guimaraes and Kevin Mulroy. 

Featured on

The Late Show Stephen Colbert
Trending #5 on Twitter next to Joe Biven. Bing Bong.


OKCUPID!

We found that OkCupid users who indicate that they vote or intend to vote are 85% more likely to receive messages and 63% more likely to find a match. So we took to the streets and even the seas, encouraging potential lovers to become #VILFs, because there’s nothing sexier than civic duty.


Out of Home Ads!


Influencer kits!


Social!




giphy stickers!


 

created with

Ryan Dzur, Sam Côte, Bianca Guimaraes, & Kevin Mulroy.

featured on

Fox News, The Drum, AdWeek, POLITICO, Campaign US, The Hill, AgencySpy, AdAge, Muse by Clio, MediaPost, AskMen, Morning Brew, etc.



burger king!

To get people talking about Burger King, we gave people free Whoppers in exchange for their faces as advertising space using an AR filter.
Winner of a Silver Pencil at The Young Ones One Show Awards 2019








Created as a student project with

Vail Prior and Brandon Kim