asian american federation!
Being asked “where are you really from” is yet another way the AAPI community can be made to feel othered by people in their own hometown.
In response, we flipped the question around, and created a travel poster inspired series, “I’m REALLY From” to instead, champion belonging. We interviewed 10 Asian Americans and paired them each with an illustrator to depict the cities they grew up in with the vibrancy, color and joy they deserve.
Each poster is filled to the brim with details our interviewees shared about their hometowns, memories, family traditions, and elements they associate with home.
In response, we flipped the question around, and created a travel poster inspired series, “I’m REALLY From” to instead, champion belonging. We interviewed 10 Asian Americans and paired them each with an illustrator to depict the cities they grew up in with the vibrancy, color and joy they deserve.
Each poster is filled to the brim with details our interviewees shared about their hometowns, memories, family traditions, and elements they associate with home.
︎︎︎
Eva Chen is the Chinese-American director of fashion partnerships at Instagram and children’s book author.
She’s really from New York City.
She’s really from New York City.
Illustrated by
Sophia Diao
Noel Quintana is a Filipino-American New Yorker who has shown resilience and joy even after surviving a racially-charged hate crime at the onset of the COVID-19 epidemic.
He’s really from New York City.
He’s really from New York City.
Illustrated BY
Lydia Ortiz
On Instagram, we dove deeper into the stories of our subjects, their perspective on the question “where are you really from?”, and the details that can be found in their posters that were taken from their lived experiences.
Instagram In-Feed Carousel
Instagram Story
Apolo Ohno is a decorated former Olympic Speed Skater and Japanese-American who grew up under the loving guidance of his father.
He’s really from Seattle.
He’s really from Seattle.
Illustrated by
Bianca Austria
Instagram Carousel
Instagram Story
Christina Mui was born and raised in New York City and growing up at several intersections of identity while being heavily involved in volunteering in Chinatown.
She’s really from New York City.
She’s really from New York City.
Illustrated by
Deborah Lee
Instagram Carousel
Instagram Story
Shayn Prapaisilp is a representative of his city through and through. His love for its cuisine and Cardinals baseball runs through every fiber of his being.
He’s really from St. Louis.
He’s really from St. Louis.
Illustrated by
Lisk Feng
Instagram In-Feed Post
Instagram Story
Suki Terada Ports grew up after the Second World War and has seen and has been a part of many changes of her home.
She’s really from New York City.
She’s really from New York City.
Illustrated by
Kezia Gabriella
Instagram In-Feed Post
Instagram Story
Kevin Kwan is the author of the worldwide acclaimed novel Crazy Rich Asians. Though he was born in Singapore, his roots grow deep in Texas soil.
He’s really from Houston.
He’s really from Houston.
Illustrated by
Jiaqi Wang
Instagram In-Feed Carousel
Instagram Story
Created PRO-BONO with a special group of FOLX at droga5
Angela Li, Rik Mistry, Karen Short, Caroline Fahey, Cliff Lewis, Mariel Milner, Cherish Lee, Sarah Khan, Lauren Williams, Abe Nowels, Kenisha Rullan, Albie Eloy, Paul McGuyver, Rachel Scarpelli, & Gabriel Sehringer. ENPHASE!
Solar energy has been this out of reach interstellar object for so many years, accessible only to few.
But no longer.
Now it’s easier than ever to harness the power of the sun in your hands with the Enphase IQ8 Microinverter, which allows you to not only generate solar power, but also to use it, save it, and sell it; without being reliant on the archaic centralized power grid.
But no longer.
Now it’s easier than ever to harness the power of the sun in your hands with the Enphase IQ8 Microinverter, which allows you to not only generate solar power, but also to use it, save it, and sell it; without being reliant on the archaic centralized power grid.
Created At droga5 with Karen Short, Paul Meates, Lucas Tristaõ, Fabien Grisolet, & Gabriel Sehringer. Animation by Nexus Studios.
Topo chico hard seltzer!
In a category that’s generally perceived as basic or bro-y (bro-esque?), how does a legendary 125-year-old Tex-Mex brand with a cult following launch a hard seltzer? By celebrating with other legends. Real-life local legends who, like Topo Chico Hard Seltzer, do things their own way.
Our casting sessions took us all across Texas, and ran the gamut from costumed luchadores to beekeepers to competitive axe throwers to roller derby champions to mariachi composers, ultimately leading us to three of the most legendary people in the whole state.
Our casting sessions took us all across Texas, and ran the gamut from costumed luchadores to beekeepers to competitive axe throwers to roller derby champions to mariachi composers, ultimately leading us to three of the most legendary people in the whole state.
Created at Droga5 with
Michael Kleinman, Bernardo Gonzalez, Karen Short, & Gabriel SehringerLUCIFER!
For the last season of Netflix's show Lucifer, we created a Sin Rewards Card where we reward fans for sinful purchases.
The more sinful they are, the more they get rewarded with things like vacation getaways (sloth), food (gluttony), makeup (pride), high fashion (envy), lingerie (lust), gaming (wrath), etc.
The best part? No hidden charges and no annual fees. Your soul notwithstanding.
The more sinful they are, the more they get rewarded with things like vacation getaways (sloth), food (gluttony), makeup (pride), high fashion (envy), lingerie (lust), gaming (wrath), etc.
The best part? No hidden charges and no annual fees. Your soul notwithstanding.
Created with Hatem El-Akad at Mischief USA
send noods!
We gave people the chance to send some much-needed comfort and affection to the people they care about the most, in the cheesiest way possible—by sending noods (not nudes).
The huge integrated campaign centered on a website where people could send noods (free Kraft Macaroni and Cheese) to someone they love.
The huge integrated campaign centered on a website where people could send noods (free Kraft Macaroni and Cheese) to someone they love.
