XBOX on tiktok!
Together, our team raked in millions of views and thousands of regular weekly engagements with the Xbox brand on a weekly basis on TikTok, culminating in a 13% growth in followers during my tenure. This is due to the core team being plugged directly into both the smartest and the silliest intersections of the internet and gaming communities.Role
Creative Direction, art direction, short-form content production
Created At Superdigital
Topo chico hard seltzer!
In a category that’s getting increasingly broey and homogenous, how does a legendary 125-year-old Tex-Mex brand launch its own hard seltzer? By celebrating with decidedly different local legends who, like Topo Chico Hard Seltzer, do things their own way.
Created at droga5 with
Michael Kleinman, Bernardo Gonzalez, & Gabriel SehringerDirected by
Kristian Mercadoasian american federation!
Being asked “where are you really from” is yet another way the AAPI community can be made to feel othered by people in their own hometown.
In response, we flipped the question around, and created a travel poster inspired series, “I’m REALLY From” to instead, champion belonging. We interviewed 10 Asian Americans from NYC and other cities around the United States and paired them each with an illustrator to depict the cities they grew up in with the vibrancy, color and joy they deserve.
Each poster is filled to the brim with details our interviewees shared about their hometowns, memories, family traditions, and elements they associate with home.
Awarded a Yellow Pencil at D&AD 2022 and a Gold Pencil at The One Show 2022
In response, we flipped the question around, and created a travel poster inspired series, “I’m REALLY From” to instead, champion belonging. We interviewed 10 Asian Americans from NYC and other cities around the United States and paired them each with an illustrator to depict the cities they grew up in with the vibrancy, color and joy they deserve.
Each poster is filled to the brim with details our interviewees shared about their hometowns, memories, family traditions, and elements they associate with home.
Awarded a Yellow Pencil at D&AD 2022 and a Gold Pencil at The One Show 2022
︎︎︎
Eva Chen is a Taiwanese-American children’s book author and Head of Fashion Partnerships at Instagram whose life and times in Manhattan have earned the adoration millions around the globe.
She’s really from New York City.
She’s really from New York City.
Illustrated by
Sophie Diao
On Instagram, we dove deeper into the stories of our subjects, their perspective on the question “where are you really from?”, and the details that can be found in their posters that were taken from their lived experiences.
After every Instagram In-Feed post, we concurrently uploaded Instagram Stories detailing the items and locales that make home home for our interviewees.
Noel Quintana is a Filipino-American New Yorker who has shown resilience and joy even after surviving a racially-charged hate crime at the onset of the COVID-19 epidemic.
He’s really from New York City.
He’s really from New York City.
Illustrated BY
Lydia Ortiz
Instagram In-Feed Carousel
Instagram Story
Apolo Ohno is a decorated former Olympic Speed Skater and Japanese-American who grew up under the loving guidance of his father.
He’s really from Seattle.
He’s really from Seattle.
Illustrated by
Bianca Austria
Instagram Carousel
Instagram Story
Christina Mui was born and raised in New York City and growing up at several intersections of identity while being heavily involved in volunteering in Chinatown.
She’s really from New York City.
She’s really from New York City.
Illustrated by
Deborah Lee
Instagram Carousel
Instagram Story
Progression Pics
To see the full project, click here
ENPHASE!
Solar energy has been this out of reach interstellar object for so many years, accessible only to few.But no longer.
Now it’s easier than ever to harness the power of the sun in your hands with the Enphase IQ8 Microinverter, which allows you to not only generate solar power, but also to use it, save it, and sell it; without being reliant on the archaic centralized power grid.
Role
Music, Voice, Animation Direction
