We found that OkCupid users who indicate that they vote or intend to vote are 85% more likely to receive messages and 63% more likely to find a match. So we took to the streets and even the seas, encouraging potential lovers to become #VILFs, because there’s nothing sexier than civic duty.
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Ryan Dzur, Sam Côte, Bianca Guimaraes, & Kevin Mulroy.
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