a pre-matched clothing system
Fruit of the Loom discovered that many men, including the colorblind,
are unaware of basic styling, color-matching techniques, and rules of thumb.
Codachroma eliminates the need for guesswork in the closet, making any
combination of clothes within a given line match no matter what.
the coding system
website
Interested buyers can browse all the styles on offer and order directly from there.
pop-up stores
The Codachroma Airstream will travel across the country and provide easy access to some of the nation’s busiest individuals.
Art Director: Erin Vandeburg
Art Director: Vail Prior
Designer: Kate Yoo
