a pre-matched clothing system
Fruit of the Loom discovered that many men, including the colorblind,
are unaware of basic styling, color-matching techniques, and rules of thumb.
Codachroma eliminates the need for guesswork in the closet, making any
combination of clothes within a given line match no matter what.
the coding system
Interested buyers can browse all the styles on offer and order directly from there.
The Codachroma Airstream will travel across the country and provide easy access to some of the nation’s busiest individuals.
Art Director: Erin Vandeburg
Art Director: Vail Prior
Designer: Kate Yoo