Mark






a pre-matched clothing system


Fruit of the Loom discovered that many men, including the colorblind,
are unaware of basic styling, color-matching techniques, and rules of thumb. 
Codachroma eliminates the need for  guesswork in the closet, making any
combination of clothes within a given line match no matter what.  



the coding system








website

Interested buyers can browse all the styles on offer and order directly from there.




pop-up stores

The Codachroma Airstream will travel across the country and provide easy access to some of the nation’s busiest individuals.



Copywriter: Brandon Kim
Art Director: Erin Vandeburg
Art Director: Vail Prior
Designer: Kate Yoo





nod mcfall is an art director at droga5, and is currently based in manhattan, new york city.


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