send noods!

We gave people the chance to send some much-needed comfort and affection to the people they care about the most, in the cheesiest way possible—by sending noods (not nudes).

The huge integrated campaign centered on a website where people could send noods (free Kraft Macaroni and Cheese) to someone they love.

Social + Dating app ads


Created at Mischief with 

Travis Myers, Nina Hang, Bianca Guimaraes and Kevin Mulroy. 

Featured on

The Late Show Stephen Colbert
Trending #5 on Twitter next to Joe Biven. Bing Bong.