Savage x fenty!

Historically, society has stigmatized masturbation, especially for women.

Rihanna’s lingerie brand, Savage X Fenty, wants to get rid of that false perception.

For this brief, we made a color-changing nail polish that reminds women that self-pleasure is always an option.

roles

Concept
Design
3D Modeling/Animation


Each color of nail polish is identified with a reminder to make time for “me-time.”



Things Are Heating Up!

The color of Pleasure Paint changes based on your body temperature, from cooler colors when you’re calm to warmer colors when you’re... all worked up. 😏

 

Created at the creative circus with

Erin Ryan