Topo chico hard seltzer!

In a category that’s generally perceived as basic or bro-y (bro-esque?), how does a legendary 125-year-old Tex-Mex brand with a cult following launch a hard seltzer? By celebrating with other legends. Real-life local legends who, like Topo Chico Hard Seltzer, do things their own way.

Our casting sessions took us all across Texas, and ran the gamut from costumed luchadores to beekeepers to competitive axe throwers to roller derby champions to mariachi composers, ultimately leading us to three of the most legendary people in the whole state.









But wait, there’s more!



The bolo chico!

The Bolo Chico is an innovative way to enjoy the crisp refreshing taste of Topo Chico Hard Seltzer, while looking fan-fucking-tastic doing it!


Created at droga5 with

Michael Kleinman, Bernardo Gonzalez, & Gabriel Sehringer

Produced by

Neon Cowboys