Topo chico hard seltzer!

In a category that’s getting increasingly broey and homogenous, how does a legendary 125-year-old Tex-Mex brand launch its own hard seltzer? By celebrating with decidedly different local legends who, like Topo Chico Hard Seltzer, do things their own way.











Created at droga5 with

Michael Kleinman, Bernardo Gonzalez, & Gabriel Sehringer

Directed by

Kristian Mercado