Nod Arceo McFall is an NYC-based Senior Art Director and Senior Designer at Superdigital.

Asian American Federation
Topo Chico Hard Seltzer
Burger King
Pleasure Paint
The Case for Her
Kraft Mac & Cheese

Nod Arceo McFall

Nod is a freelance Art Director in advertising hunting for his chance to pivot into the gaming industry. Currently based in Brooklyn, NY.

Topo Chico Hard Seltzer   

In a category that’s getting increasingly broey and homogenous, how does a legendary 125-year-old Tex-Mex brand launch its own hard seltzer? By celebrating with decidedly different local legends who, like Topo Chico Hard Seltzer, do things their own way.

For this campaign, my partner and I worked from the beginning of the production process to help guide the visual look and feel to the campaign, assisting with all aspects of production; including director scouting, visual special effects, casting, music, editing, costume design, typography, and more.

Created under the leadership of Karen Short, Michael Kleinman & Bernardo Gonzalez; alongside my incredible copywriting partner Gabriel Sehringer.