Asian American Federation
I’m Really From
During the peak of the coronavirus pandemic, anti-Asian sentiment was at an all-time high. When we were asked by the Asian American Federation to uplift Asian American stories as part of their Hope Against Hate campaign, we did it by answering a question that is all too commonly asked of Asian Americans:

Where are you really from?
CREDITS

Gabriel Sehringer, Copywriter
Karen Short
, Creative Director
Angela Li,
Account Director
Caroline Fahey,
Producer
Kenisha Rullan,
Graphic Designer
Paul MacGeiver,
Photographer

NOD MCFALL IS A BROOKLYN-BASED SENIOR ART DIRECTOR CURRENTLY TRAINING FOR THE 2026 TOKYO MARATHON