Nod Arceo McFall
Senior Art Director
Asian American Federation
I’m Really From During the peak of the coronavirus pandemic, anti-Asian sentiment was at an all-time high. When we were asked by the Asian American Federation to uplift Asian American stories as part of their Hope Against Hate campaign, we did it by answering a question that is all too commonly asked of Asian Americans:

Where are you really from?
Initially appearing to look like travel posters of fantastical foreign locales, the posters are actually depictions of where 10 Asian Americans grew up across the United States. On the AAF website, we included descriptions of the small details present in each poster and what they represent to the subject of the poster.
The production of the poster series was greenlit in order to raise funds for AAF to provide resources for vulnerable AAPI folks in New York City area.
CREDITS

Gabriel Sehringer, Copywriter
Karen Short, Creative Director
Angela Li, Account Director
Caroline Fahey, Producer
Kenisha Rullan, Graphic Designer
Paul MacGeiver, Photographer

NOD MCFALL IS A SENIOR ART DIRECTOR BASED IN QUEENS, NY CURRENTLY TRAINING FOR THE 2026 TOKYO MARATHON