OkCupid
#BeAVILF
We found that OkCupid users who indicate that they vote or intend to vote are 85% more likely to receive messages and 63% more likely to find a match. So Mischief USA took to the streets (and the seas), encouraging potential lovers to become #VILFs, because there’s nothing sexier than civic duty.
For this campaign, I was responsible the design and animation for all social, out of home, and web assets.