Fi Series 3+
Unleashed by AI

To support the launch of Series 3+, we created a series of assets that would tease the new launch, as well as supporting material designed to explain the next generation GPS and behavior tracking capabilities of Series 3+.
INFLUENCER TEASER I
INFLUENCER TEASER II
INFLUENCER TEASER III
BRAND TEASER
MUSICAL PRODUCT EXPLAINERS
UNMUTE FOR FULL EXPERIENCE
BEHAVIOR DETECTION I
BEHAVIOR DETECTION II
BEHAVIOR DETECTION III
CREDITSUrsula Holtzman, Associate Creative Director
Anna Tucker, Senior Copywriter
Armand Esteves, Lead Designer
Anthony Esquivel, Animator

NOD MCFALL IS A BROOKLYN-BASED SENIOR ART DIRECTOR CURRENTLY TRAINING FOR THE 2026 TOKYO MARATHON