to spread the love during quarantine, we got people to send noods.

But not nudes. Noods. Just to be clear, never send nudes, but always send noods, whenever you can, as often as possible. But never send nudes to your family, send noods instead!

The Result: 20,000 boxes of noods sent to loved ones everywhere. Sold out within 30 minutes each release. 

Select media: The Late Show with Stephen Colbert, Trending Number 5 on Twitter, AdWeek, CNN.