In these strange times, people are in need of extra comfort and
there’s no better way to say “thinking of you” than sending noods.

social

instagram/giphy stickers

the result

20,000 boxes of noods sent to loved ones everywhere. Sold out within 30 minutes each release.
Select media: The Late Show with Stephen Colbert, Trending Number 5 on Twitter, AdWeek, CNN.

created at mischief usa account lead:
leila chee

executive creative directors: Bianca Guimaraes & Kevin Mulroy
creatives: nina hang, travis myers
junior art director: Nod McFall