In these strange times, people are in need of extra comfort and
there’s no better way to say “thinking of you” than sending noods.

social

instagram/giphy stickers

the result

20,000 boxes of noods sent to loved ones everywhere. Sold out within 30 minutes each release.
Select media: The Late Show with Stephen Colbert, Trending Number 5 on Twitter, AdWeek, CNN.

created at mischief usa

Account Lead: Leila Chee
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
Creatives: Nina Hang, Travis Myers
Junior Art Director: Nod McFall