it gets lonely in quarantine.
In these strange times, people are in need of extra comfort and
there’s no better way to say “thinking of you” than sending noods.
social





instagram/giphy stickers







the result
20,000 boxes of noods sent to loved ones everywhere. Sold out within 30 minutes each release.Select media: The Late Show with Stephen Colbert, Trending Number 5 on Twitter, AdWeek, CNN.
created at mischief usa account lead:
leila chee
executive creative directors: Bianca Guimaraes & Kevin Mulroycreatives: nina hang, travis myers
junior art director: Nod McFall