OkCupid
#BeAVILF
We found that OkCupid users who indicate that they vote or intend to vote are 85% more likely to receive messages and 63% more likely to find a match. So Mischief USA took to the streets (and the seas), encouraging potential lovers to become #VILFs, because there’s nothing sexier than civic duty.

For this campaign, I was responsible the design and animation for all social, out of home, and web assets.
CREDITSBianca Guimaraes, Executive Creative Director
Ryan Dzur, Associate Creative Director
Sam Cote, Associate Creative Director

NOD MCFALL IS A BROOKLYN-BASED SENIOR ART DIRECTOR CURRENTLY TRAINING FOR THE 2026 TOKYO MARATHON