Mark





exploring the limits of letterform reduction


Form
: Abstracted letterforms using three foundational shapes (right-angle triangles, rectangles, and circles)

Goal: I set out to explore how what happens when you simplify type to its base shapes.

Conclusion: Predictably, individual letterforms can be vague in meaning, but when placed in-situ and viewed at a distance, messages become clearer.

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nod mcfall is an art director at droga5, and is currently based in manhattan, new york city.


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